ELAN MEDIA EXPANDS ITS PARTNERSHIP WITH NOVO CINEMAS TO INCLUDE THE UAE

ELAN Media, the media arm of ELAN Group, has recently announced that it has expanded its media representation of Novo Cinemas to cover the United Arab Emirates (UAE). ELAN Media, based in Dubai and Doha, will now be the exclusive advertising partner of Novo Cinemas across all Novo territories: Qatar, Bahrain, and the UAE. This represents a large portfolio of 15 different locations, 129 screens, and over 23,000 cinema seats including the premium 7 Stars offering, and will complement ELAN Media’s existing network of TV, Outdoor, Cinema, Mall, and Digital platforms.

Jamie Ball, Chief Operating Officer at ELAN Media commented on this new partnership, “We are delighted that we have extended our relationship with Novo Cinemas to cover the UAE market. This expansion comes after we have been successfully delivering on our initial partnership with Novo Cinemas in Qatar and Bahrain, and reflects the commitment of ELAN Media to its partners.”

He continued, “Our strategy is aimed at providing tailor made solutions that deliver the best possible communication opportunities to our regional clients. We look at this expanded partnership with Novo Cinemas as a significant step forward in delivering on that strategy. It also further strengthens our regional footprint across the GCC, and builds on our recent success in winning the Huffington Post Arabi digital for the MENA region.”

Ms. Debbie Stanford- Kristiansen, CEO, Novo Cinemas said, “The decision to extend our partnership with ELAN Media shows our commitment and aspirations to develop Novo Cinemas visibility and brand recognitions.” “With our current expansion and renovation plans and rapid market growth, it is important for us to have a solid and reliable advertising partner. Our digital and marketing innovations are set to offer clients a multi-purpose and multi-sensory advertising platform – we are reimagining the cinema experience, and reaffirming Novo Cinemas as the leading cinema provider in the Middle East,” she concluded.